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Fashion is a stupid Obsession. Everyone would feel a lot better without it!
I was surfing in the net and I found this Myspace page with written that sentence and the first thing I thought was: yeah! I totally agree! Everyone has wondered about how it could be better to live in world without the problem of fashion, trends and clothes but none has declare it on a t-shirt! That’s sound a contradiction because their t-shirt are really fashion but I love it! that’s what happened when a swedish girl, Emeli, meets an Italian guy, Diego! Of course they didn’t know that’s their creation would have been so successful. Emeli was working on her column for an Italian teenage magazine and she did a ‘Do-It-Yourself’ piece on how to print T-shirts with stencils. They did a T-shirt turning the classical Chanel logo upside down, took a picture of them wearing it and put it on MySpace with no intentions whatsoever. In the next days they got so many requests from all over the world of people who wanted to buy t- shirt, they decided to organise themselves so they create their own brand “5preview”. Friends helped them with different things – screen printing, distribution, parties, media contacts and so on – and they started producing in Abruzzo. Now even rockstars like The Teenager wear their design. At the moment Emeli and Guido have finished the “Second Collection” (S/S 2009). They are adding to the collection bags, tank tops, college sweaters and a huge hoodie. They have already presented it at Stockholm Fashion Week and at London’s Fanny And The Caves Showroom. Many people don’t know that they are based in Italy because they think that Italian fashion scene it’s very conservative but it isn’t! there are lot of new designer and new Idea coming from the peninsula you just have to do something if you really wanted. That’s their spirit and I totally agree.
I was surfing in the net and I found this Myspace page with written that sentence and the first thing I thought was: yeah! I totally agree! Everyone has wondered about how it could be better to live in world without the problem of fashion, trends and clothes but none has declare it on a t-shirt! That’s sound a contradiction because their t-shirt are really fashion but I love it! that’s what happened when a swedish girl, Emeli, meets an Italian guy, Diego! Of course they didn’t know that’s their creation would have been so successful. Emeli was working on her column for an Italian teenage magazine and she did a ‘Do-It-Yourself’ piece on how to print T-shirts with stencils. They did a T-shirt turning the classical Chanel logo upside down, took a picture of them wearing it and put it on MySpace with no intentions whatsoever. In the next days they got so many requests from all over the world of people who wanted to buy t- shirt, they decided to organise themselves so they create their own brand “5preview”. Friends helped them with different things – screen printing, distribution, parties, media contacts and so on – and they started producing in Abruzzo. Now even rockstars like The Teenager wear their design. At the moment Emeli and Guido have finished the “Second Collection” (S/S 2009). They are adding to the collection bags, tank tops, college sweaters and a huge hoodie. They have already presented it at Stockholm Fashion Week and at London’s Fanny And The Caves Showroom. Many people don’t know that they are based in Italy because they think that Italian fashion scene it’s very conservative but it isn’t! there are lot of new designer and new Idea coming from the peninsula you just have to do something if you really wanted. That’s their spirit and I totally agree.
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