SHE:
Eleonora Carisi is 23 years old and lives in Turin. The first time I see her, I was in a club in Ferrara and I immediately understand that she was not a local. I asked some friends about this girl with the original pink lady jacket, the big glasses, and an Holga camera. They told me she has a very cool and trendy shop in Turin, You you shop, and she was in Ferrara because she was working on a project, staff4you, with Filippo, an old friend of mine.
HE:
Filippo Falleroni Bertoni is 29 years old and is from Ferrara like me. I met him for the first time when I was like 13 years-old. He was the shop assistant of a boutique for men called “Stefano Cervi”. After 7 year he still works in the fashion world but thanks to his passion, his friends and financial support of his family he has opened his own shop, Staff Store, which is getting more and more famous not only in our city but in Italy.
I spoke with them about Staff4you and design.
· Hi Filippo and Eleonora can you tell me what is staff 4you?
Staff4you is a project born almost accidentally on myspace and on skype, after being acquainted with a beautiful girl, Eleonora Carisi, with whom I was immediately at ease. The project concerns 4 graphics every 4 month for a theme collection limited edition. The theme of the first collection was black and white vs CMYK and the graphics were:charaket atypik, Pona, at graphics Oobie Doobie.
· What was your goal?
Our goal was proposing something new that get out of monotony of the overseen sample book. Something unconventional. This Is a good way for young designer to let them know, producing work like t-shirt for example that can conveys their design….and skip out that their ideas remain only ideas
· How do you manage the project in an economical meaning?
Fifty-fifty for expenses and proceeds.i think that’s the best way to manage our business because first of all we are friends. The commercial aspect is secondary compare to the benefit of doing what you like with the people that you love.
· Filippo, how do you live your work experience in a provincial city as Ferrara, in my opinion still immature on a design point of view?
Ferrara like all the small cities is not so receptive about what are the going out of the new proposal, I’m talking about staff4you for example. But I was born here and I want with all my heart provoke a changes in people minds. I can also say that guys younger than me are very open-minded for god sake!.
· What are you planning for the future?
We are planning another project always about t-shirt limited edition but it’s too early…I will tell you something later..:-)
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