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Dead Meat is a fresh modenese brand. The project advices you to slam it on your face, or better make you wear the reality that surrounds you, naked and raw ...., just as we see it from tv. Everything is elaborated in a post-modern view while the cultural and aesthetic immaginary grunge is added from the Seattle of Kurt Cobain. The post-modern arguments highlight how our society is dominated by media. For this reason we cannot remain surprised if we find an advertisement with a torn picture of britney spears ripped or Pitt Doherty completely drunk. Here is dead meat manifesto. "Dead Meat is born with the intent to transform the t-shirt into a canvas for the youth to express their ideas, on which we build and form piece by piece an message until it becomes poetry. We aim to utilize the t-shirt as a status symbol of a generation, a symbol of modern consumerism and simultaneously the primary article of clothing worn by manual workers, managers, artists and teenagers as a medium to diffuse culture. We hope to reach the public with ideas expressed from our background of experiences and passions in cinema, literature, art, photography, comics etc. For us the T-shirt is a medium to communicate with one another. The content behind an image and how the artist arrives at that point is of importance and the wearer can participate in the artist’s dialogue.In this way we see ourselves as intermediaries between artist and client, a medium through which an artist communicates ideas and the people who want to take part. The name ‘Dead Meat’ originates from the novel title ‘Naked Lunch’ of William Burroughs(name chosen by Jack Kerouac). Therefore, the idea of ‘naked food’ is the instant in which one realises that the mouthful on the fork is none other than food that is really naked, stripped of its own image and projecting nothing else but what it is. This in reality is the moment the observer undresses the information, understanding its nudity and comprehending how the nature of the food is an instinctual act. Through this awareness criticism is possible. The name Dead Meat is a social commentary as a metaphor for the food one passively ingests from the media. It's a raw reflection of this reality and its aim is to undress it and put it out in the open. Our aim is to counter this absence of thought by reflecting it in a way that requires thought. The bear logo, a symbol of childhood, stands for the fresh, playful, interesting way the world is perceived by a child and we choose it to communicate our vision of art".
Dead Meat is a fresh modenese brand. The project advices you to slam it on your face, or better make you wear the reality that surrounds you, naked and raw ...., just as we see it from tv. Everything is elaborated in a post-modern view while the cultural and aesthetic immaginary grunge is added from the Seattle of Kurt Cobain. The post-modern arguments highlight how our society is dominated by media. For this reason we cannot remain surprised if we find an advertisement with a torn picture of britney spears ripped or Pitt Doherty completely drunk. Here is dead meat manifesto. "Dead Meat is born with the intent to transform the t-shirt into a canvas for the youth to express their ideas, on which we build and form piece by piece an message until it becomes poetry. We aim to utilize the t-shirt as a status symbol of a generation, a symbol of modern consumerism and simultaneously the primary article of clothing worn by manual workers, managers, artists and teenagers as a medium to diffuse culture. We hope to reach the public with ideas expressed from our background of experiences and passions in cinema, literature, art, photography, comics etc. For us the T-shirt is a medium to communicate with one another. The content behind an image and how the artist arrives at that point is of importance and the wearer can participate in the artist’s dialogue.In this way we see ourselves as intermediaries between artist and client, a medium through which an artist communicates ideas and the people who want to take part. The name ‘Dead Meat’ originates from the novel title ‘Naked Lunch’ of William Burroughs(name chosen by Jack Kerouac). Therefore, the idea of ‘naked food’ is the instant in which one realises that the mouthful on the fork is none other than food that is really naked, stripped of its own image and projecting nothing else but what it is. This in reality is the moment the observer undresses the information, understanding its nudity and comprehending how the nature of the food is an instinctual act. Through this awareness criticism is possible. The name Dead Meat is a social commentary as a metaphor for the food one passively ingests from the media. It's a raw reflection of this reality and its aim is to undress it and put it out in the open. Our aim is to counter this absence of thought by reflecting it in a way that requires thought. The bear logo, a symbol of childhood, stands for the fresh, playful, interesting way the world is perceived by a child and we choose it to communicate our vision of art".
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