Dead Meat is a fresh modenese brand. The project advices you to slam it on your face, or better make you wear the reality that surrounds you, naked and raw ...., just as we see it from tv. Everything is elaborated in a post-modern view while the cultural and aesthetic immaginary grunge is added from the Seattle of Kurt Cobain. The post-modern arguments highlight how our society is dominated by media. For this reason we cannot remain surprised if we find an advertisement with a torn picture of britney spears ripped or Pitt Doherty completely drunk. Here is dead meat manifesto."Dead Meat is born with the intent to transform the t-shirt into a canvas for the youth to express their ideas, on which we build and form piece by piece an message until it becomes poetry.We aim to utilize the t-shirt as a status symbol of a generation, a symbol of modern consumerism and simultaneously the primary article of clothing worn by manual workers, managers, artists and teenagers as a medium to diffuse culture.We hope to reach the public with ideas expressed from our background of experiences and passions in cinema, literature, art, photography, comics etc.For us the T-shirt is a medium to communicate with one another. The content behind an image and how the artist arrives at that point is of importance and the wearer can participate in the artist’s dialogue.In this way we see ourselves as intermediaries between artist and client, a medium through which an artist communicates ideas and the people who want to take part. The name ‘Dead Meat’ originates from the novel title ‘Naked Lunch’ of William Burroughs(name chosen by Jack Kerouac). Therefore, the idea of ‘naked food’ is the instant in which one realises that the mouthful on the fork is none other than food that is really naked, stripped of its own image and projecting nothing else but what it is. This in reality is the moment the observer undresses the information, understanding its nudity and comprehending how the nature of the food is an instinctual act. Through this awareness criticism is possible.The name Dead Meat is a social commentary as a metaphor for the food one passively ingests from the media. It's a raw reflection of this reality and its aim is to undress it and put it out in the open. Our aim is to counter this absence of thought by reflecting it in a way that requires thought.The bear logo, a symbol of childhood, stands for the fresh, playful, interesting way the world is perceived by a child and we choose it to communicate our vision of art".
Browsing in the net i found this interesting web-site that actually can be very usefull for people who does want to have their own web-magazine. here is the video that explain the mechanism!check it out.
Hippie used to do it in the 70’s asking passages. Nowadays hitchhiking has changed name and face! its name is back-paking but the backpack is not more the symbol in which the hitch-hiker identified himself. Young people with a good English,business card in their hand, they read only alternative and sophisticated touristic guide, they want to do a new experience between fixed-term contracts: they are the new hitch-hikers. Actually women are the majority especially in north Europe. Instead of meeting on the street, hitch-hiker and motorist plan their trip in the net, booking passages in specialized web-sites like www.viavai.com/autostop.What you have to do it’s sign up and pay 13,50 euro per year for the service. There are lots of commodities of this planned hitchhiking:
. save 80% of the costs of gasoline and road tool
. guaranteed because they will give you ID of your trip mates
Eleonora Carisi is 23 years old and lives in Turin. The first time I see her, I was in a club in Ferrara and I immediately understand that she was not a local. I asked some friends about this girl with the original pink lady jacket, the big glasses, and an Holga camera. They told me she has a very cool and trendy shop in Turin, You you shop, and she was in Ferrara because she was working on a project, staff4you, with Filippo, an old friend of mine.
HE:
Filippo Falleroni Bertoni is 29 years old and is from Ferrara like me. I met him for the first time when I was like 13 years-old. He was theshop assistant of a boutique for men called “Stefano Cervi”. After 7 year he still works in the fashion world but thanks to his passion, his friends and financial support of his family he has opened his own shop, Staff Store, which is getting more and more famous not only in our city but in Italy.
I spoke with them about Staff4you and design.
·Hi Filippo and Eleonoracan you tell me what is staff 4you?
Staff4you is a project born almost accidentally on myspace and on skype, after being acquainted with a beautiful girl, Eleonora Carisi, with whom I was immediately at ease. The project concerns 4 graphics every 4 month for a theme collection limited edition. The themeof the first collection was black and white vs CMYK and the graphics were:charaket atypik, Pona, at graphics Oobie Doobie.
·What was your goal?
Our goal was proposing something new that get out of monotony of the overseen sample book. Something unconventional. This Is a good way for young designer to let them know, producing work like t-shirt for example that can conveys their design….and skip out that their ideas remain only ideas
·How do you manage the project in an economical meaning?
Fifty-fifty for expenses and proceeds.i think that’s the best way to manage our business because first of all we are friends. The commercial aspect is secondary compare to the benefit of doing what you like with the people that you love.
·Filippo, how do you live your work experience in a provincial city as Ferrara, in my opinion still immature on a design point of view?
Ferrara like all the small cities is not so receptive about what are the going out of the new proposal, I’m talking about staff4you for example. But I was born here and I want with all my heart provoke a changes in people minds. I can also say that guys younger than me are very open-minded for god sake!.
·What are you planning for the future?
We are planning another project always about t-shirt limited edition but it’s too early…I will tell you something later..:-)
Dead Meat is a fresh modenese brand. The project advices you to slam it on your face, or better make you wear the reality that surrounds you, naked and raw ...., just as we see it from tv. Everything is elaborated in a post-modern view while the cultural and aesthetic immaginary grunge is added from the Seattle of Kurt Cobain. The post-modern arguments highlight how our society is dominated by media. For this reason we cannot remain surprised if we find an advertisement with a torn picture of britney spears ripped or Pitt Doherty completely drunk. Here is dead meat manifesto. "Dead Meat is born with the intent to transform the t-shirt into a canvas for the youth to express their ideas, on which we build and form piece by piece an message until it becomes poetry. We aim to utilize the t-shirt as a status symbol of a generation, a symbol of modern consumerism and simultaneously the primary article of clothing worn by manual workers, managers, artists and teenagers as a medium to diffuse culture. We hope to reach the public with ideas expressed from our background of experiences and passions in cinema, literature, art, photography, comics etc. For us the T-shirt is a medium to communicate with one another. The content behind an image and how the artist arrives at that point is of importance and the wearer can participate in the artist’s dialogue.In this way we see ourselves as intermediaries between artist and client, a medium through which an artist communicates ideas and the people who want to take part. The name ‘Dead Meat’ originates from the novel title ‘Naked Lunch’ of William Burroughs(name chosen by Jack Kerouac). Therefore, the idea of ‘naked food’ is the instant in which one realises that the mouthful on the fork is none other than food that is really naked, stripped of its own image and projecting nothing else but what it is. This in reality is the moment the observer undresses the information, understanding its nudity and comprehending how the nature of the food is an instinctual act. Through this awareness criticism is possible. The name Dead Meat is a social commentary as a metaphor for the food one passively ingests from the media. It's a raw reflection of this reality and its aim is to undress it and put it out in the open. Our aim is to counter this absence of thought by reflecting it in a way that requires thought. The bear logo, a symbol of childhood, stands for the fresh, playful, interesting way the world is perceived by a child and we choose it to communicate our vision of art".
